ABOUT BONNE VIVANTE
Bonne Vivante was founded on a simple belief: craft brands deserve a fighting chance. In an industry increasingly dominated by large corporations, smaller producers often struggle to gain visibility and traction. Bonne Vivante exists to change that—providing hands-on, in-market representation that keeps emerging brands top of mind with buyers, distributors, and consumers alike.
With a strong presence across the Southeast, Bonne Vivante leverages deep industry relationships and strategic execution to drive both awareness and sales for its partners. The company specializes in representing wine, beer, and spirits brands with a focus on building meaningful, lasting market presence.
At its core, Bonne Vivante is driven by a passion for both advocacy and education. Beyond building brands, the mission is to inspire curiosity—encouraging people to step outside their comfort zones and explore the history, science, and artistry behind what’s in their glass. Through training, storytelling, and on-the-ground engagement, Bonne Vivante helps brands not only grow, but truly resonate.
Built on a foundation of honesty, transparency, and an unwavering work ethic, Bonne Vivante is committed to doing business the right way—creating authentic partnerships and measurable success.
ABOUT KAT
Kat Scalf brings over 20 years of experience in hospitality and beverage alcohol, with a career that spans every level of the industry. She began as a hostess and worked her way through front-of-house management before entering the alcohol industry in 2008 as a sales intern with an Anheuser-Busch distributor in East Tennessee.
She went on to spend six years representing wine, beer, and spirits across East and Middle Tennessee before advancing into multi-state regional sales management roles for whiskey producers. Over the years, Kat has developed extensive expertise across all categories, becoming a Certified Cicerone, an Executive Bourbon Steward, and earning her WSET Levels I & II in Wine. Along the way, she has curated a strong network of distributor, buyer, and consumer relationships throughout the Southeast.
Kat is passionate about building brands from the ground up and thrives on helping others succeed. She finds the most fulfillment in introducing people to new experiences and working alongside driven, creative individuals to bring their visions to life.
A dedicated advocate for women in the industry, Kat has spoken on multiple panels representing women in whiskey. She serves as a board member and guest speaker for The Magnolia Project, an organization focused on professional and personal development for women and has been involved with Les Dames d’Escoffier and Bourbon Women Organization. She is especially passionate about mentoring and supporting the next generation of women in hospitality and spirits.
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